What do you think about this story from the Wash Post?
As more states take up the debate on same-sex marriage, some advocates of legalization are taking a very specific lesson from California, where the Church of Jesus Christ of Latter-day Saints dominated both fundraising and door-knocking to pass a ballot initiative that barred such unions.
With the battle moving east, some advocates are shouting that fact in the streets, calculating that on an issue that eventually comes down to comfort levels, more people harbor apprehensions about Mormons than about homosexuality.
"The Mormons are coming! The Mormons are coming!" warned ads placed on newspaper Web sites in three Eastern states last month. The ad was rejected by sites in three other states, including Maine, where the Kennebec Journal informed Californians Against Hate that the copy "borders on insulting and denigrating a whole set of people based on their religion."
"I'm not intending it to harm the religion. I think they do wonderful things. Nicest people," said Fred Karger, a former Republican campaign consultant who established Californians Against Hate. "My single goal is to get them out of the same-sex marriage business and back to helping hurricane victims."
The strategy carries risks for a movement grounded in the concept of tolerance. But the demographics tempt proponents of same-sex marriage: Mormons account for just 2 percent of the U.S. population, and they are scarce outside the West. Nearly eight in 10 Americans personally know or work with a gay person, according to a recent Newsweek survey. Only 48 percent, meanwhile, know a Mormon, according to a Pew Research Center poll ...
In California, Mormons may well have made the difference on Proposition 8, which nullified a decision by the state Supreme Court that legalized same-sex marriage. A torrent of last-minute contributions from church members across the country financed well-framed TV ads in the final weekend of the campaign. Opponents' analysis of campaign-contribution reports indicated that Mormons contributed more than half of the campaign's $40 million war chest.
Rick Jacobs, director of the Courage Campaign, an advocacy group that produced a TV ad drawing attention to the Mormons' role in the campaign, said, "We have zero interest in demonizing anybody who believes in any religion."
In the spot, a pair of Mormon missionaries knock on the door of a lesbian couple, rifle their drawers and shred their marriage certificate in front of them.
Mormons "exist and flourish in this country because of the concept of equal protection," Jacob said, noting the persecution that drove members of the church to Utah in the 19th century. "I find it just an irreconcilable hypocrisy that a group that rightly thrives within the essence of the American system would seek to repress and deny rights to another. And it's even a little worse, because I certainly didn't choose to be gay. People make choices to be Mormons, or any other religion" ...
Suspicions that the church may be working behind the scenes in other states are encouraged by documents showing efforts by the church to cloak its participation in a late-1990s campaign that led to a ban on same-sex marriage in Hawaii.
"We have organized things so the Church contribution was used in an area of coalition activity that does not have to be reported," a senior Mormon official wrote in one document Karger posted on his Web site, and the church has not disputed ...
That works for Karger, whose specialty at his consulting group was opposition research. "People will vote for someone because they like so and so, or because they don't like the other guy," said Karger, who entered gay activism to preserve the Boom Boom Room, a gay bar in Newport Beach, Calif.
And favorability ratings declined for Mormons over the last year, Lawrence said, from 42 percent to 37.
"Is it fruitful to use the Mormon bogey?" said Mark Silk, a professor of religion and public life at Trinity College in Connecticut. "My sense is that there aren't great risks to it. Once a religious institution is going to inject itself into a public fight, which the LDS did in a straight-up way, then I think people are prepared to say, 'Well, okay, you're on that side and we're against you.' "



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